Hiring a sales copywriter: all of your questions, answered
Want more sales? Let’s see if I’m the right fit to help.
Premium sales pages, email marketing, and funnel copywriting for info marketers ready to win more best-fit customers
Hey, thanks for exploring what it’d be like to work together on sales copywriting and funnel strategy for your business.
No matter how this page landed on your desktop, you may have some questions about me, my process, and qualifications as a copywriter and strategist. Since we aren’t chatting those out over coffee (yet!), see this post as a preliminary heart-to-heart to get to know what I’m all about.
Frequently asked questions before hiring me as your direct response copywriter
(This info comes from my full Info Kit PDF that provides pricing, samples, and everything else you might need to know before choosing the best copywriter for you. Contact me to request access to the full Info Kit!)
Now, let’s dive right into some FAQs.
What are your qualifications as a copywriter?
I’ve helped 300+ business owners across the globe convert more best-fit clients and communicate with copy they’re proud of.
I’ve been writing in the online space since 2019, and in that time I’ve worked as a direct response funnel copywriter for leading agencies like Peaceful Profits, and served 7 and 8+ figure business owners in the info marketing space.
I’ve dedicated years and tens of thousands of dollars to leveling up my skills in conversion copywriting and digital marketing strategy. I’m excited by the ever-evolving nature of this industry. So I’m always reading up on the latest best practices, emerging trends, and what’s working to help honest businesses increase their sales in the online space.
Which copywriting services do you offer?
I specialize in conversion-focused long-form sales pages, as well as full launch and funnel copywriting for digital offers like courses, memberships, ebooks, and coaching programs. Here’s a quick overview of what this could look like for your business:
Conversion-focused long-form sales pages
Share a strategic narrative that educates and engages your audience by speaking to their current challenges, and positioning your offer as the best option to help overcome them. As your high-converting sales page copywriter, I interview your past clients to dial in a powerful marketing angle, and develop a top-notch sales page to increase conversion rates for your digital offer.
Lead generation funnel copywriting
Add a new, reliable channel to bring more best-fit leads into your business. I’ll map out a lead gen funnel that shares valuable content in exchange for getting the right folks onto your email list. Then, nurture them through a strategic email sequence so they’re ready to take the next step to work with you.
Launch funnel copywriting services
Build excitement around a new offer to maximize impact and revenue during your next launch. I’ll strategize and develop all copy assets for successful pre-launch and active launch phases. Then we’ll debrief the launch together to incorporate important audience insights into the next moves for your business.
Evergreen sales funnel strategy
Automate the sales process to continuously convert new leads into customers, even if you don’t want to rely on active launches to bring in consistent revenue. I’ll develop the funnel assets and strategy you need to see sustainable sales, and help keep the funnel optimized with the latest insights from your people.
Monthly retainer copywriting services
If you need ongoing copywriting or marketing strategy support, we can discuss the possibility of working together on a monthly retainer basis. Retainers are great for ongoing email and ad copywriting for info products.
Looking for something you don’t see here?
My experience has given me the opportunity to complete a range of copywriting deliverables and I tackle projects outside of the categories above from time to time. I’m happy to discuss what you have in mind and how I can help, or refer you to an expert in my network who can.
Will the copy you write sound like me/my brand?
A lot of business owners come to me because they want their online marketing to bring them more sales, without sounding “salesy.” So getting your voice right is top-priority. I share those goals with you. I want your marketing copy to help you achieve big wins, but also be something you’re proud to share with the world.
My process incorporates thorough customer research to align messages with your audience’s true desires in an authentic way. AND I have an in-depth voice matching process. So everything sounds like you could have said it yourself - only with more data and sales strategy to back it all up.
Have you written for a business like mine?
One cool thing about the work I’ve done with agencies over the years is that I’ve gotten to write for businesses in a wide range of industries and niches. I’ve written for coaches, digital product creators, and online business owners in the following industries:
Personal finance
Investing
Real estate
Homebuilding
Business opportunity
Marketing
Online service providers
Business coaching
Life coaching
Relationship therapy
Fitness and nutrition
Do you work with agencies?
Yes, I’ve worked with several agencies in my time as a copywriter. I’m happy to develop a white-labeling partnership, so you can slot my services into your agency’s processes and receive polished deliverables to hand off to your clients.
What’s it like to work with you?
I’m all about combining proven conversion strategies with a key ingredient: respect for your people. I believe in creating super compelling, results-driven sales copy, that still lends your customer empathy and agency in their buying decision.
When it comes to the process of working together, I customize each project to your business, audience, and marketing goals. But everything I do runs through a framework I call the EASE process. Here’s how it works:
Meet my *EASE* copywriting process:
Step 1: Explore
Kick-Off & Info Gathering
We start with a questionnaire and kickoff call, where I gather all the info I need from you, access your product (if possible), and develop an action plan for your project.
Step 2: Assemble
Prep & Outline
Next, I conduct customer interviews, dive into deep voice of customer research, and begin to assemble the pieces, angle, and flow of your sales page or funnel.
Step 3: Serve
Write & Deliver Draft 1
Once I have everything I need, I get to writing. I'll keep you posted throughout the process, and serve up Draft 1 copy wireframed and ready for you share any feedback.
Step 4: Exhale
Finalize & Launch
I polish up your copy, infusing your voice and feedback so it's ready to go. On launch day, all that's left to do is sit back and enjoy more sales and exhales. :)
Want a deeper look at my copywriting process? Get all the juicy details here.
How can I make sure I get the most out of my investment in copywriting services?
Copywriting and strategy are key pieces to the profit puzzle, but you’ll want to have some other pieces in place before bringing me in to handle your copy to maximize potential ROI:
A validated offer: make sure this is something your people want via thorough research or beta testing - if you need offer strategy support, let me know!
A way of directing traffic to the offer: e.g., a healthy, engaged email list, or paid ads. I’ll develop dang good copy for you, but we still need to get the right eyes on that copy to see the results you want.
How long will a project take?
Your project could take anywhere from a couple of days (check out my quick-turnaround Copy VIP Day offer here) to several weeks, depending on what you need and the level of research involved.
I’ll map out a schedule for the project so that after we kick off, you know exactly what to expect from me and each project milestone along the way. You’ll find that I’m thorough and stick to deadlines, so you’ll receive updates and never have to wonder what stage we’re in.
What happens if I want revisions?
My thorough research and voice matching processes usually result in copy that’s close to the finish line upon delivery of Draft 1. That said, I include up to 2 rounds of revisions with every project aside from Copy VIP Days. I’ll provide a revision schedule to ensure we can complete this phase in a timely manner.
Beyond the 2 included rounds, I’ll determine what’s appropriate for additional revisions. There may be a charge for further revisions, but I’m always here to ensure you’re satisfied with your copy before it goes live.
Ready to hire a copywriter for your online business?
You want to market your business with quality conversion copywriting that sounds like you, and helps you nail your marketing goals. You need an experienced funnel copywriter for agencies and info marketers, and I’m 100% confident I can come in as the strategic partner you’re looking for.
So if you’re ready to take the next step, click here and apply to work together! This application helps me understand if I’m the right sales copywriter to support you. If so, I’ll reach out so we can book a call to discuss your project.
I can’t wait to meet you and bring high-performing copy to life for your business.
- Brandy Wells, Sales Copywriter and Funnel Strategist
P.S. Any more questions before we meet?
If you have questions that weren’t covered here, my inbox is always open. Reach out here and let’s chat.
